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Retargeting Ads for Coin Dealer Websites

Updated August 2026. Paid search for coin shops only works when the landing page and product catalog are real. This guide covers Retargeting Ads for Coin Dealer Websites with SpotPro / ExtraCoins: storefront pages that match the ad, plus the shopping feed that powers Google and Bing product inventory from one URL.

Where to send paid traffic

  • Local intent → ExtraCoins home, hours/about, or buy-bullion page with Live Buy Sheet
  • Product intent → product URLs from Online Listings (same catalog as the shopping feed)
  • Never send spend to a PDF flyer or an empty Facebook shop tab

One product feed for Google and Bing (Microsoft)

SpotPro already publishes your ExtraCoins catalog as a live shopping feed. You do not rebuild a spreadsheet every Monday. The same feed URL works for Google Merchant Center and Microsoft Merchant Center (Bing Shopping / product ads).

  • Where to copy it: Company Profile → ExtraCoins store → Google Shopping feed — or Online Listings → Get found online
  • Current path: https://yourstore…/shopping-feed (legacy /shopping-XML-feed.php still exists)
  • Local floor stock: /shopping-local-inventory-feed with Google Business Profile for free local listings
  • Vacation mode: pauses advertising inventory when you are closed so ads do not sell stock you will not ship
  • Hygiene: Visible + Buy online + in stock + photo + clear title — those rows are what the feed exports

Connect Google Merchant Center with a scheduled fetch on that URL. In Microsoft Merchant Center, create a catalog and point the same scheduled fetch at the same URL. Campaign bids live in Google Ads / Microsoft Advertising — the catalog work is shared because SpotPro owns the feed.

Boards that match what you advertise

  • Display Screen (sell board) for TVs and website embeds
  • Live Buy Sheet so “we buy gold/silver” claims match the window, not a guess
  • Scrap gold tables driven by pay-% policy — spot moves recalculate melt; staff do not re-open Config every tick
  • Use board prices in ad copy and landing pages so paid clicks do not bounce on a mismatch

How ExtraCoins (included with SpotPro) supports this

  • Branded shop on your ExtraCoins hostname — categories, search, product pages, spot charts
  • Live bullion pricing in cart from Kitco spot (with backup) plus your POS premiums — not a static brochure
  • Store Listings — online vs in-store-only flags so high-value coins can show without open cart risk
  • $0 listing / selling fees from SpotPro — card processors and postage are separate dealer accounts
  • Pickup queue + Ship Desk / Shippo — web orders without breaking the counter line

What not to publish

  • Do not ship keyword-only stubs with no workflow — they look thin and waste crawl budget
  • Do not invent dealer counts, fake “highest prices,” or fees SpotPro does not charge
  • Do not advertise items missing photos or paused in vacation mode
  • Do not treat backlinks as a substitute for Merchant Center, GBP, and real inventory photos

Next steps

  • Start a SpotPro trial (introductory pricing lock-in for life while continuously subscribed — cancel anytime; see spotpro.us for current offer)
  • Turn on ExtraCoins Online Listings and copy the shopping feed for Google + Microsoft Merchant Center
  • Align Company Profile NAP with Google Business Profile
  • Read the related guides below — skip thin keyword pages that do not teach a real workflow

Related guides

Learn more at spotpro.us and extracoins.com. Product details always win over generic “marketing tips” pages — that is why this article shows the actual SpotPro paths.

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